iLamp is a super cool reading lamp design by System Design Studio! It’s a modern style Reading Lamp created with White Silicon and electro-luminescent polymer screen which allow a super flexibility on both the body and the light source screen.
iLamp will take any form or shape and you can bent it however you want. The shape will stay in place until someone try to change the shape again. Very interesting and I agree with Edwin at Coolest Gadgets that iLamp looks like a chewing gum! 
(via Coolest Gadgets, LikeCool and UberGizmo)
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