This is one absolute cool and crazy idea. You do know Defibrillator, don’t you? Defibrillator is a treatment tool for the life-threatening cardiac arrhythmias, ventricular fibrillation and pulseless ventricular tachycardia. But, do breads have those stuffs?!
This concept is pretty playful actually. Toast/E/R is mainly a toaster that has the shape of a defibrillator, and you’ll have to push the electrodes to the pan with bread sandwiched between them to cook the bread. But the looking and feeling of using this toaster is a bit like a ‘doctor’ who trying to revive the dieing breads and give lives to the bread.
That’s totally a medical-nerdism!