Amazon Drop Video On Demand Rent To $0.99 In Response To The New Apple TV

Although the new Apple TV haven’t properly landed on the market, Amazon has started their 1 dollar video on demand rent campaign right now to warm up the market. The previous price for renting a TV shows on Amazon Video on Demand is $2.99, which mean Amazon has dropped $2 from the leasing price.

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This marketing move has cause Amazon to lose $2 on ever TV shows rented since they haven’t make a deal with any TV studios and Amazon will keep paying the TV shows for $2.99. I’m not sure what’s hiding in Amazon’s sleeve, but this is really a great deal for video-maniac where they can save more money watching their favorite TV shows.

[Amazon via Geeky gadgets]

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