If you are in the market looking for a new Acer product, you might have notice that Acer has a new logo design that is much brighter and has a smoother typeface design.
This is the third logo redesign and I can see there was quite a chance on each redesign, especially on the font format. From the sharp edge Acer with diamond logo to the current smooth rounded font design.
It seems they’ve gone ‘soft’, but there are actually targeting to be a more luxurious brand rather than a low performing company. The color of the font is much brighter than the previous design.
Let’s hope that Acer in the upcoming years will grow much stronger instead of going ‘soft’ like their logo.